Tips to Optimize and Rank Your Apple App Store Higher | Tutorial Freak – Online Tutorials

Tips to Optimize and Rank Your Apple App Store Higher

Apple App Store Optimization is an important but frequently overlooked aspect when developers of the apps are trying to create a huge growth (more downloads) for their apps.

Let us look at some Tips to Optimize and Rank your Apple App Stores better.

On-Page Relevance Factors

  • Title of the App: The use of keyword in title of the app is one of the most important relevance signals.
  • App Description: Proper keywords must be used in the description.
  • Keywords Data: A good old keywords tag, you ask? Yes, but it appears Apple is already de-weighting its impact. Expect keywords tag to get phased out altogether as app development becomes even more accessible to a mainstream audience.

Off-Page Relevance Factors

Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. The following signals can be used to compare apps within similar categorical clusters:

  • CTR: What is the click-through rate when served in a higher position?
  • Usage Weights: What is the average frequency of usage inside the app?
  • Discard Rates: What is the average time the app is kept on user’s device? What is the average deletion rate?
  • Downloads: How many downloads does the app have?
  • Reviews: What is the average review score and how authoritative and authentic are the reviewers?
  • App Updates: How fresh is the app? Is it continuing to create new features and optimize for new OS releases?

Possible (But Unknown) Ranking Factors

  • Social Signal/Incoming Links: What kind of ripples is the app generating in the Social Media websites?
  • App age: Are users consistently and reliably using this growing app?
  • App Speed: Is the app responsive when compared to its competitors or is it a heavy experience?
  • Brand Trust: Is the app released by a maker that has a trusted arsenal of popular/successful applications? This would likely ensure that the app has undergone a significant QA (quality assurance) process.


8 Tips for Improvement

Here are a few tips to help you rank better in the App Store:

  • Focus on natural inclusion of relevant keywords in the title and description data of the app.
  • Use conversion optimization techniques and push notifications to ensure more prolific usage of the application.
  • Keep the application “top of mind” through email and social media integration. Give your users a great reason to share, like, and follow.
  • Offer heavy users the opportunity to review the app. A simple push with the opportunity to rate can give your ambassadors a platform to evangelize the product.
  • Try traditional PR to improve download rates and a bevy of quality content regarding the site.
  • Use event tracking and some iteration of “last state” tracking to prevent users from bouncing.
  • Use open graph (wisely!) to help spread the word.
  • Make an absolutely killer app (if you’ve done that, feel free to ignore most of the above).

Hope these tips will help you in optimizing your apple app stores resulting in better growth.


Author, Blogger, SEO Expert, Working Professional and a Student! I play so many roles in life and love what i do. I enjoy each moment of my life. Do follow us on Facebook

Sagar – who has written posts on Tutorial Freak – Online Tutorials.

Help keep us alive & kicking, we need coffee 24/7, please donate, thanks!

1 Comment on “Tips to Optimize and Rank Your Apple App Store Higher

  1. Great post. Thanks. Tools like ours ( might help some of your readers with optimizing their App Store Search visibility.

Leave a Reply

error: Content is protected !!