StumbleUpon In a Brand New Design | Tutorial Freak – Online Tutorials

StumbleUpon In a Brand New Design

StumbleUpon has completely re-designed its website on Monday — adding a new logo, design and a channel feature that gives brands a non-intrusive role in the service.

While the social web discovery site donned a green and blue logo with the initials, SU, winding through it Sunday, it switched to an orange logo that includes more abstract initials on Monday. The website’s once Facebook-like design has been reworked to be visually driven, and a new StumbleUpon Bar integrates the Explore box that the company launched in August (the Social Bar, which launched on the iPad app in July, is still nowhere to be found).

Beyond cosmetics, the biggest debut in the re-design is the integration of “Channels.” The feature is a way for brands, publications and celebrities to participate on the platform without intruding into the StumbleUpon experience. Such entities who had been looking to promote themselves on the platform, even though it bans business accounts in its terms of service, were not welcomed with open arms by users when they set up regular StumbleUpon accounts.

stumbleupon-new-website-look

stumbleupon-new-website-look

If a user doesn’t follow a channel, its content won’t pop up in their “Discover” feeds. And even if they do, they don’t get every update from the channels they follow, but only those that StumbleUpon’s magic algorithms determine they will be interested in.

In addition to giving brands and publications a home on StumbleUpon, Channels fit in nicely with the platform’s recent trend toward specificity. The Explore Box, which allows users to Stumble a specific topic rather than a broad category, took the number of StumbleUpon interest verticals from about 500 to more than 500,000. With Channels, users can drill down further — to specific publications, celebrities and brands.

Users who more specifically delineate their interests could allow advertisers to better target ads.

Source – Mashable

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